List of Staff

*OKWUCHUKWU MARCUS, ANYASOR holds a Ph.D. in Marketing.
*Presently, a PROFESSOR of Marketing Specializing in Behavioural aspects of Marketing; Marketing Communication and Tourism.
*The PIONEER LECTURER of the Department of marketing, since 2003.
*Have held POSITIONS of increasing responsibility in the University, COOU including HEAD OF DEPARTMENT - 2 Tenures spanning 8years; and ASSOCIATE DEAN of the FACULTY OF MANAGEMENT SCIENCES.
*SEASONED RESEARCHER with several high impact factor journal publications; Published Books and Book Chapters; and Collaborations.
*A certified UNIDO HP-LIFE UN. Org. Trainers;
*Editor and Reviewer to many reputable International (including online) academic Journals.
*A Community Leader and Facilitator - formerly, Secretary of Uli Town Union.
*Etc.

1. Ebonyi State University, Abakaliki (2007- 2017)
2. Enugu State University of Science & Technology, Enugu (1991-1997)
3. Anambra State University of Technology, Enugu (1986-1990)
4. St. Jude’s Secondary School, Ihiala, Anambra State (1979-1983)

1. Determinants of consumer patronage of food vendors in Nigeria. International Journal of Social Sciences and Management Research, 7(3), 26-39. https://iiardpub.org/get/IJSSMR/VOL.%207%20NO.%203%202021/DETERMINANTS%20OF%20CONSUMER.pdf . Indexed in: Google Scholar

2. Consumer motivations and patronage of street food vendors in South-East of Nigeria. International Journal of Economics and Business Management, 7(2), 33-42. https://iiardpub.org/get/IJEBM/VOL.%207%20NO.%202%202021/CONSUMER%20MOTIVATIONS.pdf. Indexed in: Google Scholar

3. Effectiveness of visa facilitation and international openness as strategies for tourism development: a comparative study of selected African countries. European Journal of Hospitality and Tourism Research, 9(2), 28-44. DOI: https://doi.org/10.37745/ejhtr.2013. Impact factor: 7.79. Indexed in: Google Scholar.

4. Green marketing and sustainability of breweries in Nigeria European Journal of Business and Innovation Research, 9(1), 1-30. DOI: https://doi.org/10.37745/ejbir.2013. Impact Factor: 7.79. Indexed in: Google Scholar.

5. Determinants of brand switching behaviour in mobile telecommunication industry in South-South Nigeria International Journal of Business &Law Research, 9(1), 59-66, Jan–Mar. https://seahipaj.org/journals-ci/mar-2021/IJBLR/full/IJBLR-M-7-2021.pdf.

6. Effect of Green Advertising on Postgraduate Students’ Purchasing Pattern in Nnamdi Azikiwe University International Journal of Management, Sciences, 8(6), 1-16. http://www.arcnjournals.org/images/ASPLIJMS-8-6-1.pdf. Indexed in: Google Scholar; & Semantic Scholar.

7. Choice determinants of instant noodles brands in Owerri International Journal of Innovative Finance and Economics Research, 8(1), 189-200, Jan.-Mar. https://seahipaj.org/index.php/journals/business-law-and-finance/ijifer/vol-8-issue-1/. Indexed in: Google Scholar.

8. Customer loyalty and patronage of quick service restaurant in Nigeria British Journal of Marketing Studies, 8(2), 54-76. DOI: https://doi.org/10.37745/bjms. 2013. Impact Factor: 6.80. Indexed in: Google Scholar.

9. Marketing public relations and consumer patronage of bank products in Anambra State, Nigeria British Journal of Management and Marketing Studies, 3(1), 1-19. https://abjournals.org/british-journal-of-management-and-marketing-studies-bjmms. Impact Factor: 4.012. Indexed in: Google Scholar.

10. Dominance of spouses of Igbo households in purchase decision of household goods in Anambra State, Nigeria British Journal of Marketing Studies, 7(3), 44-72. DOI: https://doi.org/10.37745/bjms.2013. Impact Factor: 6.80. Indexed in: Google Scholar.

11. Irritation SMS advertising in Nigeria and consumer reaction American Journal of Humanities and Social Sciences Research, 2(11), 73-80. http://www.ajhssr.com/wp-content/uploads /2018/11/J182117380.pdf. Indexed in: Google Scholar; Issuu; & Academia.edu.

12. Radio and television advertising of commercial bank products in
Anambra State, Nigeria American Journal of Humanities and Social Sciences Research, 2(8), 26-33. http://www. ajhssr.com/wpcontent/uploads/2018/08/D1 8282633.pdf. Indexed in: Google Scholar; Academia .edu; & Scribd.

13. A study of relationship between tourism price competitiveness and international tourist arrivals: a comparative study of Nigeria and selected African countries International Journal of Advanced Research and Development, 3(2), March, 393-401. ISSN: 2455-4030. http://www.adv anedjournal.com/archives/2018/vol3/issue2 & http://www.advanced journal.com/download/1264/3-2-51-714.pdf. Impact Factor: RJIF 5.24. Indexed in: Google Scholar.

14. Influence of destination packaging on tourism performance in Nigeria. International Journal of Advanced Research and Development, 3(1), January, 858-867. ISSN: 2455-4030. http://www.adv ancedjournal. com/download/1143/3-1-283-274.pdf. Impact Factor: RJIF 5.24. Indexed in: Google Scholar.

15. Consumerism, business practices and government regulations: study of consumers in Enugu state, Nigeria. International Journal of Multidisciplinary Research and Development, 5(2), February, 75-86. Online ISSN: 2349-4182, Print ISSN: 2349-5979. http://www.allsubjectjour nal.com/archives/2018/vol5/issue2 OR http://www.allsubjectjournal.com/download/3721/5-2-12-505 .pdf. Impact Factor: RJIF 5.72. Indexed in: Google Scholar.

16. Socio-economic role on spouse’s dominance of purchase decision of house-hold goods in Nigeria. International Journal of Trend in Research and Development, Volume 5(1), Jan-Feb, 175-193. ISSN 2394-9333. http://www.ijtrd.com/papers/IJTRD14683.pdf. Impact Factor: 4.004 (Year 2017, by 120R). Indexed in: Google Scholar; & Academia.edu.

17. Advertising motivations of church advertising in Nigeria. International Journal of Multidisciplinary Research and Development, 5(1), January, 192-199. Online ISSN: 2349-4182, Print ISSN: 2349-5979. http://www.allsubject journal.com/download/3701/5-1-37-686.pdf. Impact Factor: RJIF 5.72. Indexed in: Google Scholar.

18. Strategies toward strengthening market competitiveness of Nigerian generational businesses. International Journal of Trend in Research and Development, 5(1), Jan-Feb, 229-303. ISSN 2394-9333. http://www.ijtrd.com/ papers/IJTRD14795.pdf; OR http://www.ijtrd.com/ViewFullText.aspx?Id=14795
•Impact Factor: 4.004 (Year 2017, by 120R). Indexed in: Academia.edu.

19. Destination marketing and tourists’ choice: a comparative study of Nigeria and selected African countries. International Journal of Multidisciplinary Research and Development, 4(12), December, 178-186. Online ISSN: 2349-4182. http://www.allsubjectjournal.com/ download/ 3645/4-12-44-851.pdf OR http://www.allsubjectjournal.com/archives/2017/vol4/issue12. Impact Factor: RJIF 5.72. Indexed in: Google Scholar.

20. Marketing mix strategies of soft drink producers in Anambra state, Nigeria. International Journal of Trend in Scientific Research and Development, 2(1), Nov-Dec, 1053-1065. ISSN: 2456-6470, http://www. ijtsrd.com/management/marketing/7195/marketing-mix-strategiesofsoftdrinkproducersinanambrastatenigeria/okwuchukwumarcusanyasor; OR http://www.ijtsrd.com/papers/ ijtsrd7195.pdf. Impact Factor: 2.118 (Year 2017, by 120R). Indexed in: Google Scholar; Linkedin-Slide share.

21. Enhancing the market potential of Nigeria tourism industry through public-private partnerships. International Journal for Innovative Research in Multidisciplinary Field, 3(11), Nov., 94-103. ISSN: 2455-0620. http://www.ijirmf. com/wp-content/uploads/201711014.pdf. Impact Factor: 5.60. Indexed in: Google Scholar.

22. Consumer perception of mobile advertising values and their attitude towards mobile advertising in Anambra state, Nigeria. International Journal of Trend in Scientific Research and Development, 1(5), 126-140. ISSN: 2456-6470. http://www.ijtsrd.com/ papers/ijtsrd150.pdf. Impact Factor: 2.118 (Year 2017, by 120R). Indexed in: Google Scholar; Academia.edu.

23. Effect of SMS advertising on attitudes of Nigeria GSM phone users. African Journal of Education, science and Technology, 3(1). Jan., 215-224. http://www.academicresearchguide.com/support-files/ajestvol.3no.1jan 2016.pdf. Indexed in: Google Scholar.

24. Packaging influence on consumer’s retrials of breakfast cereals in
Nigeria. International Journal of Innovative Research in Management, 7(3), July, 1-13. http://www.vnmpublication.com/IJIRM/2014/July2014/ijirm.htm. Indexed in: Google Scholar.

- Academic research;
- Teaching - paedagogical
- ICT/computer;
- Entrepreneurships;
- UNIDO HP-LIFE Trainer: United Nations Industrial Development Organization (UNIDO) HP-LIFE e-Learning platform aimed @ enterprise/job creation through entrepreneurship training.